Solent FTZ reaches MaaS brand project milestone

Solent Transport reveals Breeze as the brand for its Mobility-as-a-Service (MaaS) app, currently in development as part of the Solent Future Transport Zone, funded by the Department for Transport.

A new app needs a new look, so Solent Transport commissioned the Ubiquity Group to develop the Breeze brand image. With an exciting logo, vibrant colours and unique brand voice; Solent Transport has created a brand that will help the MaaS app to stand out from the crowd when it launches as part of a wider, public trial later this year.

As part of the Solent Future Transport Zone, Solent Transport has appointed Trafi to develop a MaaS app that integrates route planning, ticketing and vehicle hire to transform how residents and visitors travel around the Solent region.